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Written by: , Head of Content January 5, 2024 at 1:11AM
Last Updated: January 5, 2024 at 11:00AM
Read Time: 3 min.

BonaFides Affiliate Program. High Roller Policy Discourages Affiliates from Attracting Big Players

As an affiliate, you are supposed to be happy about bringing in high rollers. But that proves to be hard when you deal with BonaFides. These guys have introduced terms specifically for such occasions: 

https://bonafides.team/en/conditions#high-roller-policy

Any player whom BonaFides considers a high roller, will be separated from the general pool of referred players. High rollers’ deposits and withdrawals won’t affect the rest of the affiliate’s income. And most interesting is that you’ll earn money for big players only after they stop playing for at least 30 days.   

BonaFides defines high rollers as players with a monthly GGR of at least $15,000 or total deposits of $40,000 or total withdrawals of $20,000.

These players are separated into a different category. Affiliates won’t be able to access their individual stats and can do nothing but trust that the figures are accurate. They can just assume that they don’t get paid for high rollers simply because these players continue to play there.  

The logic behind this rule is clear – to protect affiliates from cases when one random high roller’s win would cancel out affiliate’s earnings. Such situations do happen, and big players can sometimes get lucky for several months in a row. That’s why having some rules in place to limit the negative impact is a good idea. 

About this theme
NetEnt Started Making Money on Casino Affiliate Programs

What we actually get

What this BonaFides rule actually does is different. Suppose a high roller loses a big amount on the first day of the month. I find out about it by looking at general stats. On 16th I get credited my commissions earned for all players except for that high roller. I keep waiting… 

Two more weeks later I get paid for regular players again while still waiting for the money that same high roller earned me. Turns out, the reason for this delay is that the player keeps playing at a casino. And I am not supposed to get paid until he stays inactive for 30 days.  

I get a screenshot showing that a high roller hasn’t been playing since the 4th. Hooray! I’ll finally get paid on the 15th, which is 1.5 months after the money is actually earned).  

Are you serious? Why am I supposed to be happy with my high roller leaving the casino??!! I prefer him to stay there FOREVER and be active. And I want more high rollers who stay busy playing)) This is what any affiliate dreams about. 

By twisting the terms, BonaFides discourages affiliates from attracting high rollers. Because if big players keep playing, you are never going to get the money. And it’s impossible to keep track of their activity as no individual player stat is available.    

Even if they were to lower the required player inactivity time from 30 to 14 days, why make affiliates want to lose their big players to some other casinos just to get paid. I don’t get it. They must do something about it!)) 

By the way, I don’t think a single big win that zeros out the entire affiliate’s balance is an issue. Because tomorrow we can have it the other way around))