What Are Branded Pokies?
Creating new characters and stories is a challenge as studios need to make sure players connect with them. Using popular brands in slots is a great alternative. Thousands of players are instantly drawn to a game because they are familiar with the brand.
This option, however, presents its own challenges as fans usually have high expectations and developers should fulfill them. That’s why using famous characters and stories is risky. It isn’t enough just to use familiar visuals to create a top-performing branded slot. It should also offer amazing gameplay.
The popularity of brands has a significant impact on the popularity of a game, but it isn’t the key factor. Players want an amazing gambling experience and not just familiar game artwork and sounds. If the gameplay is flat and boring, the initial appeal of a popular brand will quickly fade.
Many developers have presented their collaborations with other companies and some of them are continuously looking for new brands to bring to online casinos. But this game category can be expensive as studios have to pay for the rights to use popular brands in their slots.
Microsoft was the first in the iGaming industry to present a slot that featured a familiar character. Lara Croft: Tomb Raider made history in 2004 becoming the first branded online slot. The game instantly became a major hit prompting the development of two more Lara Croft and many other branded titles.
Types of Branded Pokies
On this page, there’s an extensive and versatile selection of titles. To help users easily navigate this amazing catalog, we’ve introduced multiple sorting options, filters, and four collections. You can switch between the Most Popular, Jackpots, Bonus Buy, and Megaways categories to view branded video slots that share something in common.
Many titles in this catalog are packed with features, and you are unlikely to find some uncomplicated games. High entertainment value is something they all share. Studios use a wide variety of modifiers and engines to spice up the gameplay.
- Movies are the most common source of inspiration for collaborations. From Walking Dead to Terminator 2… you’ll find dozens of popular and iconic movies.
- Music, animation movies, TV series, and shows are also often used to create video slots. Studios choose all sorts of entertainment products.
- Another source of inspiration is sports. MMA fans would appreciate Let’s Get Ready To Rumble, while for darts enthusiasts a go-to game is Snakebite.
Studios Producing Branded Pokies
There are dozens of providers out there both small and big. Most of them develop slots, but not all can afford branded games because it costs money to use a popular brand. Usually bigger studios such as Microgaming, and NetEnt have resources to pull that off. They also have wide distribution networks to profit without lowering RTP to make up for the acquisition of intellectual property rights.
One developer that loves partnering with film studios is Playtech. Blueprint also frequently collaborates with film studios, but unlike Playtech, which picks movies of all genres, it focuses on comedies and fun animation movies such as Ted, Rick and Morty, Sausage Party and many more. Select your favorite supplier in our filters if you want to view games by a certain provider.
Pros and Cons
It’s believed that branded online pokies usually have lower RTP because developers have to pay for intellectual property rights. But the majority of these games offer acceptable theoretical returns of around 95% and 97%. So, you can enjoy your favorite brands without paying an extra cost. If you have concerns regarding RTP, just load a slot and check its game files. Most of the time you’ll find a game’s RTP. Or you can set the desired RTP range in our filters.
Where to Play
Usually, developers choose brands that are popular across the globe so that games would be relevant in casinos globally. Choose any legitimate operator to find plenty of such titles. If you aren’t sure which gambling site to choose, look through our casino rating. Along with detailed casino reviews, it should give you enough information to make a decision.
Any game on this page can be played for free and without registration. Just click on the Play button to load a demo version. Branded games are sometimes the subject of geographical restrictions, and certain countries don’t have access to them. But there aren’t many restrictions.
Best Branded Casino Pokies
Any of these pokies can become your favorite, and it largely depends on which brands you know and enjoy. But some titles appeal to the largest crowds of players. They offer an exciting mix of a great theme and exciting gameplay.
Gordon Ramsay Hell’s Kitchen
This extravagant character and his spicy show have become an inspiration for NetEnt’s incredibly popular game. The slot offers one bonus round with multiple features. It’s a challenge between two teams, and before free spins can begin, players need to pick one of the teams. If a selected team ends up winning the challenge, it triggers a bonus game that awards cash prizes or multipliers.
This slot was presented by Blueprint Gaming, which is famous for its feature-packed branded titles. Based on the popular 1985 movie, The Goonies, the slot follows the exciting adventures of a group of kids. It features six bonus games and six modifiers. Blueprint did a great job recreating the adventurous nature of the movie. Similarly fun, exciting, and feature-rich are Rick and Morty Wubba Lubba Dub Dub, and Sausage Party.
The Walking Dead
Iconic TV series, The Walking Dead, was turned into a thrilling video slot by Origins, Playtech’s content partner. It features one Hold and Respin round and 5 free game modes with expanding wilds, multipliers, respins, special reels, and walking wilds. Players can also hit one of four fixed jackpots.