Michael Gordon

Playson Has Launched Short Races Promotional Tool to Appeal to Younger Players

Short Races Playson

Content provider Playson has rolled out a new promo tool that is supposed to help online casinos attract and retain younger gamblers. Recently, it introduced Short Races to keep engaged modern players who are believed to have shorter attention span.

At the moment, the entire gambling industry both online and offline face the challenge of delivering new products to appeal to younger players. And this is the solution Playson believes should help. It has been developed in close collaboration with casinos and requires no additional integration.

The studio claims that these quick-fire competitions will be different from regular slot tournaments. There will be higher chances to grab a share of “highly motivating prize pools”.