NetEnt announced they started making money as casino partners. An appropriate section was created on their website where their demo slots can be tested. The developer also lists the promoted casinos and offers to use their bonus offers in the same section.
Undoubtedly, the affiliate market is starting to change. This is the second developer who adds casino affiliate programs. Yggdrasil was the first to make money on affiliates when they launched their fan website. The second case looks more like a trend. Perhaps other developers will also join this trend – after all, this business fits into their activities very harmoniously.
Instead of simply providing demo games on their websites that players can visit anyway, they start making money from it. It can be noted that the NetEnt section with demo games has become more attractive now. In addition to the theoretical return, volatility is also indicated for all NetEnt slot machines now.
Should regular casino affiliate programs worry?
We think that the situation does not pose any threat to traditional casino partners so far. Developers do not strive to rank high in search engines – apparently, they just want to monetize their organic traffic from the website.
However, this is still a novelty for players. The situation may change in the future, when this option becomes more familiar to them. Apparently, an eminent developer will not promote unreliable casinos. At the same time, many regular websites do not think about sending players to high-quality websites, as they earn more from working with scammers.
The developer’s influence on the operator will be significant in case players face any problems. If they introduce the service of receiving complaints and resolving disputes, this will give them another huge advantage in the future.